The duo was also noted for their fashion and design aesthetic which featured an exclusive use of a simple color scheme of red, white, and black, which was used on every album and single cover the band released- as well as the band's obsession with the number three.
According to Jack White 'They are the most powerful color combination of all time', Those colors strike chords with people. In Japan, they are honorable colors. When you see a bride in a white gown, you immediately see innocence in that. Red is anger and passion. It is also sexual. And black is the absence of all that.