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Last Thursday after the neurotic London weather, we had a wonderful sunny day which we spent enjoying a picnic around London Fields finishing just in time for the opening party of the new H&M pop-up shop located in Shoreditch at the Old Truman Brewery, on Dray Walk, Brick Lane.

As we arrived to the pop-up shop; H&M Divided collection was on display in between the wall mural, neon lighting and of course the DJ and bar area. At this point the only thing we needed was a bigger crowd but we didn't have to wait long until the shop was nearly full and people were stepping to the beat.

Shoreditch definitely has a more creative vibe to any of the other locations, which made the pop-up launch more eclectic and vibrant.

The pop-up will be open between 11am and 7pm, from Monday through to Sunday. And of course, don’t forget to sign up HERE for the next event on the 6th of August and get a chance to win a £200 voucher!

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