The fashion industry, media and these days even ourselves, are always trying to present the perfect version of a person. We all want to look "beautiful", all of time. And in the end, it doesn't make anyone feel great at all. So as an experiment, D.EFECT a fashion brand who is inspired by wonderful irregularities in things, people and fashion decided to asked models whilst shooting their SS15 collection about their imperfections. The result is in this video below.
The video might provoke the reaction "oh, but they are still beautiful" or even "how dare they complain". But that's the point. If even the girls who are considered to be perfect can't stop listing their imperfections it really shows what a state society is in. The aim is to show that people are beautiful precisely because they are imperfect. The issue is the definition of beauty, not the look of it.