On Tuesday I went to the launch of H&M's pop-up gallery in collaboration with London College of Fashion’s BA Fashion Illustration graduates. The graduates presented their interpretation of the latest fashion trends and H&M’s current fashion collections.
To celebrate the collaboration, the illustrators who created the gallery attended a launch event along with course director, Sue Drayton, to talk to guests about their inspiration behind their work. Key industry influencers and press were free to view the gallery, while enjoying canapés and drinks.
The gallery has been created by five selected graduate students who were chosen to interpret the latest fashion trends and H&M collections. Maise Noble, is known for her whimsical style, which incorporates bold, statement colours and fine pen work. Joseph Larkowski, brings a different interpretation by concentrating on the feeling of the garments rather than the physical details. Adriana Krawcewicz uses her illustrations to create a powerful media where emotions can be transferred with colours, while Fiona Gourlay draws on personal experiences to provide depth and substance to her work and Isabella Cotier draws inspiration from creating live illustrations at London Fashion Week.
The pop-up gallery is open to view for the public from Monday 16th March at H&M Oxford Circus, London W1.