Florrie concert at Oxford Circus flagship store
H&M continues to bring music into the fashion world by launching its Loves Music Collection, featuring up and coming UK music artist Florrie as the face of the campaign. If you’re not too familiar with Florrie, all you need to know is that she’s a model/self-taught musician who’s previously worked with Pet Shop Boys and Kylie Minogue, and most importantly, she’s being tipped for big things by just about everybody.
As part of this campaign, H&M organized a concert last Thursday 5th February with Florrie in the Oxford Circus flagship store, after we enjoyed the vibrant and happy concert we had the complimentary services of always welcome manicure, photobooth, bespoke screen-printing and fashion illustrators were sharing their skills.
Also you were able to buy and browse the Florrie collection. The collection has a soft, bohemian vibe with floral prints, hairy knits, fringes, kimonos and cropped tops. Layering is key, featuring separates that are easy to mix and match.
H&M Loves Music is a platform for H&M to showcase new up and coming musicians in support of the strong link between music and
fashion. The collection is available now in all Divided girl departments in H&M stores.