09 10

A creative Lookbook by Masha Reva






I came across these series, a collaboration by  Ukrainian designer Masha Reva and Syndicate of Kiev.
The concept of Odessa Series is about a new take on Ukrainian kitsch and an ironical view on how Ukrainians desire to look luxurious. By presenting paradoxical elements within the imagery such as an enormously expensive jewelry-piece from Christie’s auction, placed next to a cheap vintage brooch found on an Odessa flea market, perfectly define the elements which now seem to make up a contemporary Ukrainians fashion DNA.

The lookbook was shot under creative direction of London based photographer Madame Peripetie which I previously talked about her work.

CLAUDINE BLYTHMAN - MAKE UP
SHOW FUJIMOTO - HAIR
STELLA GOSTEVA - STYLING
MAX@PROFILE - MODEL
MADAME PERIPETIE - CREATIVE DIRECTION /PHOTOGRAPHY
MASHA REVA - CONCEPT/ACCESSORIES
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Me encontré con estas series, una colaboración de la diseñadora ucraniana Masha Reva y el Sindicato de Kiev. El concepto de la serie Odessa es sobre una nueva toma en el kitsch de Ucrania y una visión irónica de cómo los ucranianos desean lo lujoso. Con la presentación de los elementos paradójicos dentro de la imaginería como piezas de joyería colocadas al lado de broches baratos encontrado en mercados, definen perfectamente los elementos que ahora parecen tener un ADN de la moda contemporánea ucraniana.

El lookbook se rodó bajo la dirección creativa de la fotógrafo con sede en Londres Madame Peripetie que ya he hablado de su trabajo anteriormente.



2 comentarios:

  1. Wow! Very inspirational. I really like the clothing, so unusual. The funny thing is I am in Ukraine at the moment and I smiled when I wrote that its from Ukrainian designer :)

    ReplyDelete
    Replies
    1. I love to visit Ukraine. Are you from there?

      Delete

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